The Local Good is a neat organization here in Edmonton, they are a network of people that promote local and green living for our fair city. For about a year they used my I Heart E-town graphic as a temp logo (with permission of course), at which time they asked me if I would do a customized version of it as a logo for them so they wouldn’t have to rely on Fiverr logo design. I made sure to incorporate so many great local items into the logo and scaled up the elements to be readable at a small size. I even used the path of the river as a EKG pattern for a heart beat.