Lululemon

By January 20, 2014 Client, News, Uncategorized

Many, many, many months ago I was contacted by the design team at Lululemon Canada to see if I could do a design for their new store opening in Edmonton.  I was quite surprised and pleased that they contacted me.  After some discussion and negotiation we came to an idea of what we were going to make.  I have been fairly quite about it over the months waiting for it all come into reality, but that time has come.  As of Dec 5 2013, the new store was opened and the store front open for all to see.  Below are a number of photos of the work in progress, design files, communication images/video and the final store front.  Thanks again to all of the staff members of the Lululemon stores in Edmonton that nominated me and the Design team (Emily, Stephanie, Bianca, Carlson, Natalie)

The original concept and design came from my I heart E-town t-shirt design, that I had done for SNAP Gallery fundraiser a couple of years back now. The designers really liked that idea combined with a earthy application of wood paneling, so we set off to work. I worked on several sketches to work out the shape of the river and how I was going to approach the addition of figures and animals. This was also for the wood working company to work out the best method of making the panels. After discussing the final few samples that they sent out we made a few adjustments and went into the final design. The next step was to confirm the final sizing of the store front and make corrections to the vector file before sandblasting. You can see a video of how the panels look like after sandblasting before the frisk was removed in the video below.

jasonblower-lululemon-storefront from Jason Blower on Vimeo.

Jason Blower

Author Jason Blower

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